Free event will bring together small business owners, industry leaders, and partner organizations for a day of education, networking, and inspiration
San Diego, CA — Samuel Adams Brewing the American Dream (BTAD) and Accessity are joining forces to host Crafted for Success, a one-day conference that supports food and beverage entrepreneurs as they start, grow, and scale their businesses. The free event will be held on Tuesday, October 21, 2025, from 9 a.m. to 6 p.m. in San Diego’s Mission Bay. It will bring together small business owners, industry leaders, and partner organizations for a day of education, networking, and inspiration.
The conference is designed to address the challenges faced by food and beverage entrepreneurs, from navigating marketing trends and distribution to building brand awareness and securing financing. Attendees will hear from Maya Madsen, owner of Maya’s Cookies, who is celebrating 10 years in business, during an inspiring fireside chat. The day will also feature breakout sessions on marketing, sales, and growth strategies and practical insights from industry experts and local small business owners. Beyond educational programming, participants can network with partner organizations, mentors, and fellow entrepreneurs throughout the day, including during meals, breaks, and a closing happy hour with bites and hosted beverages from Samuel Adams.
“With Brewing the American Dream, we’ve seen firsthand how access to the right resources, mentorship, and community can transform a small business,” said Jennifer Glanville Love, brewer and director of partnerships at Boston Beer. “Crafted for Success is about bringing entrepreneurs together in one room to garner invaluable insight from experts, connect with peers, and leave inspired with the tools and confidence to take their businesses to the next level.”
Registration for Crafted for Success is free, though space is limited. Entrepreneurs and community members interested in attending can sign up through the official event page here. You must be 21+ to attend.
“Small food and beverage businesses are the heart of our communities, yet their journey is often filled with barriers,” said Accessity CEO Mar Diteos. “Through Crafted for Success, we aim to give entrepreneurs the tools and knowledge they need and the confidence and connections to take the next step forward.”
Since 2013, Accessity and Samuel Adams Brewing the American Dream have partnered to provide resources, education, and funding opportunities to food and beverage entrepreneurs across Southern California. The organizations have hosted numerous events over the past decade, including the popular Speed Coaching event that has connected hundreds of small business owners with industry experts for one-on-one guidance. The Crafted for Success conference builds on this history of collaboration, expanding the reach and depth of support available to entrepreneurs in the region.
CONTACT: Vince Held, vince@behmedia.com; (858) 717-1000
About Samuel Adams Brewing the American Dream
Since 2008, Samuel Adams has supported its nonprofit lending partners in providing over 4,500 loans totaling over $115 million to food and beverage entrepreneurs across the country. Just as important, the program has provided business coaching and advising to more than 16,000 people. The businesses supported by this program have created or retained over 12,000 jobs in their local communities.
About Accessity
Accessity is an independent 501(c)(3) nonprofit Community Development Financial Institution that provides economic opportunity to entrepreneurs through small business loans from $300 to $150,000 and a community of support and resources in Southern California. Accessity’s mission is to open doors of financial opportunity to those with historically less access to capital and business support: entrepreneurs of color, women, immigrants, and low- to moderate-income entrepreneurs. Since 1994, the organization has provided $100 million in loans to small business owners, helping them start, expand, and build self-sufficiency while supporting local employment and economies. For more information, visit accessity.org.
